Ring and OSRAM’s in motorsport partnership programme

June 25, 2024
Ring and OSRAM’s in motorsport partnership programme
Share:

Renowned lighting specialist, OSRAM and its subsidiary, auto accessory giant, Ring, have revealed their joint partnership of Tockwith Motorsport in the Southern European GT Championship.


While the companies announced the sponsorship of the reigning champions, NAPA racing team for British Touring Car Championship (BTCC) this year, OSRAM and Ring are also supporting Tockwith Motorsport, with its Ginetta G50 in OSRAM and Ring livery.

The companies decided to split the car in half for the livery, with the front half decked out in the OSRAM logo and the rear in Ring, making it a striking car that will stand out on a busy grid.

The race season has already begun with round one in Jerez de la Frontera, Spain in May and finishes in Estoril, Portugal at the end of November.

Marketing Director, Henry Bisson, commented: “We’re putting a lot of focus on the consumer side of the business this year and racing is the perfect place to target drivers that are passionate about their vehicles and the products they use in those vehicles. Tockwith Motorsport is an incredible team with a proven track record, so we’re excited to see how this season goes.”

Henry added, “We also like to supply product to the teams we’re associated with, so that they not only can get premium quality products, but we can also get feedback on them for future development. Fundamentally though, the sponsorship will generate more exposure for the vast array of products we supply, so it’s a win-win situation for all of us.”
 
OSRAM
OSRAM
PREVIOUS ARTICLE
SmartFit Clutches from Blue Print save time and cut costs
NEXT ARTICLE
BMW will stick with internal combustion for the foreseeable future

More from GARAGE WORKSHOP

Looking to the future with Bosch

Looking to the future with Bosch

icon The Bosch stand at Automechani...
Garda lorry helps in dangerous driving crackdown

Garda lorry helps in dangerous driving crackdown

icon Proving that sometimes a littl...
Comline Group shines bright in Frankfurt

Comline Group shines bright in Frankfurt

icon Comline Group concluded an eve...
BREMBO brakes new ground at Automechanika

BREMBO brakes new ground at Automechanika

icon Brembo announced an impor...
VARTA launch refreshed range at Automechanika 

VARTA launch refreshed range at Automechanika 

icon VARTA Automotive launched an u...
Nissens highlight new throttle body quality

Nissens highlight new throttle body quality

icon Nissens Automotive highlighted...

More from AUTOBIZ