New Mazda MX5 launched in Barcelona

September 04, 2014
New Mazda MX5 launched in Barcelona New Mazda MX5
Share:

Mazda revealed the all-new Mazda MX-5 to an exclusive audience in Barcelona and simultaneously around the world at two similar events in Japan and the U.S.


The fourth-generation model, which features a distinctive adaptation of the KODO – Soul of Motion design, received a very warm reception from around 250 media in attendance. It will go on sale in Europe in 2015.

The all-new MX-5 comes with SKYACTIV Technology, including specially tuned SKYACTIV-G petrol engines and the first rear-wheel drive version of the SKYACTIV-Chassis. Weighing 100kg less than the outgoing model and with the lowest-ever centre of gravity, the new edition of Mazda’s iconic roadster enhances the Jinba Ittai “rider-and-horse-as one” responsiveness and agility that has always made the MX-5 the essence of driving fun.

The weight reduction also puts the new MX-5 at a level comparable to the original model, which revived and revolutionised the market for affordable lightweight sports cars when launched back in 1989. More than 947,000 have been produced over the past 25 years, and the MX-5 holds the Guinness World Record as the all-time bestselling two-seater sports car.

“Mazda’s current win streak is driven by our highly acclaimed new models, and the all-new MX-5 should only add fuel to the growth engine,” says Mazda Motor Europe President and CEO Jeff Guyton. “Built for the love of driving, this car underscores what Mazda is all about. It will certainly give our brand an added boost.”
PREVIOUS ARTICLE
Team P R Reilly Roscommon now open for business
NEXT ARTICLE
More power to the new Audi A6

More from DEALER

Bosch puts new brake-by-wire technology to the test

Bosch puts new brake-by-wire technology to the test

icon Six days, over 3,300 kms and t...
Alfa Romeo celebrates 115 years in the motor industry

Alfa Romeo celebrates 115 years in the motor industry

icon

On June 24, Alfa Romeo will...

Stellantis announces battery breakthrough 

Stellantis announces battery breakthrough 

icon Automotive giant Stellantis an...
Apec EV Cables - Powering the Future of Electric Driving

Apec EV Cables - Powering the Future of Electric Driving

icon EV charging cables are at the...
Irish owners taking legal action over Kuga recall

Irish owners taking legal action over Kuga recall

icon Owners of the Ford Kuga plug-i...
It starts with Ring

It starts with Ring

icon Ring Automotive is highlightin...

More from AUTOBIZ