LIQUI MOLY is to become an official partner of Autodistribution International. The move follows a long standing collaboration between the German oil manufacturer and several partners of ADI. This has now culminated in an in an official cooperation agreement being concluded with the umbrella organisation.

Both parties to the agreement say they expect a significant boost in sales as a result. Salvatore Coniglio, Deputy Export Manager with LIQUI MOLY says, “We look forward to multiplying our success with ADI.” 

ADI is an association of wholesalers in the automotive aftermarket which is represented in Ireland by J&S Automotive. In some countries such as Ireland, Austria and Russia, LIQUI MOLY has collaborated with the respective ADI partners for some time. Last year, German ADI partner Carat Group even named LIQUI MOLY the wholesaler association’s best supplier in its 20-year history.

There are a total of 24 ADI partners operating in 39 countries. These are mainly focused in Europe, though ADI is also represented in North Africa, Turkey, Israel and Central Asia. LIQUI MOLY already generates sales in the two-digit millions with ADI partners. The aim is to more than double this by 2020. LIQUI MOLY is the only oil brand among the association’s official suppliers.

Salvatore  added, “This is not just about business as far as we’re concerned, we also want to support independent garages.”  He points out that both sides stand to benefit from the collaboration. Garages will be able to obtain an extended range of products from a single source, while LIQUI MOLY will be able to draw on the distribution strength and logistics of the ADI partners.