Land Rover will sponsor the inaugural Land Rover Style Award on Friday 2nd May at the Punchestown Racing Festival.

The most stylish lady on the day will receive the keys to an equally stylish Range Rover Evoque which will be hers to drive for the year.

Amy Huberman, a Land Rover Brand Ambassador and universally acknowledged style icon, launched the Land Rover Style Award as she took delivery of her own new Range Rover Evoque for 2014.  Amy will present the winner with the Evoque on Friday, 2nd May, while soaking up the atmosphere at the Punchestown Festival, a highlight of the Irish sporting and social calendar.

Together with Land Rover, Punchestown is inviting ladies to embrace a fresh take on fashion at the races.   The Range Rover Evoque stands out from the crowd with unique poise and flair and these same qualities will be sought by the judges for the Land Rover Style Award.

Speaking about the Land Rover Style Award, Marketing Manager for Jaguar Land Rover Ireland, Melanie McCourt commented, "Fashion and style have always been an integral part of why people love coming to the races, and we are extremely proud to partner with Punchestown for this year's Festival.  Land Rover has always been synonymous with style, performance and luxury and the Land Rover Style Award is the perfect platform to showcase these attributes.  Amy is the embodiment of effortless style and we're delighted she will be joining us on the day."

Welcoming the announcement, Liam Holton, Punchestown Marketing Director said "We are delighted to host the Land Rover Style Award at the Punchestown Festival.  Together we will be encouraging ladies to rethink conventional race day style and to take a fresh look at what it takes to win an award like this.  Like the wonderful prize, the emphasis will be on standing out from the crowd and being more than a pretty face".