Laurence Kinlan who plays Elmo Creed, star of popular TV series Love/Hate, recently sneaked off with the keys to his all new SEAT Leon in Dublin. The Irish actor will drive the FR race inspired version of the all new SEAT Leon as the entire country immerses themselves in the fourth season of the hit series.

In his role as a SEAT brand ambassador, Laurence will also host workshops for up and coming actors in SEAT dealerships around the country. Details of these events will be announced on the SEAT Ireland Facebook page www.Facebook.com/SEATireland.

Laurence Kinlan said; "I am proud to be a new brand ambassador for SEAT. I am already a fan of the brand, the first car I ever drove was a SEAT and I have had two SEATs since. I'm really impressed with the new SEAT Leon FR model - It is a stylish looking car, great to drive and functional too".

Cian O'Brien, Director of SEAT Ireland said; "We are very proud and excited to have Laurence as a brand ambassador. He is an extremely talented and popular actor and has amassed many fans through his performances on Love/Hate. We look forward to working with him throughout the year and we hope he enjoys driving the stylish new SEAT Leon, which is a very important car for us".

The SEAT Leon has been a hit with Irish motorists since it was first launched with an almost 100 per cent increase in sales since the start of 2012. The Sports Coupé version of the SEAT Leon went on sale in Ireland in July with the Sports Tourer version due later this year.

This month, SEAT is Fast4warding to 2014 and giving drivers the opportunity to experience the new 2014 SEAT range at their local dealership. SEAT is also launching a host of great value offers including 0% finance and limited edition packs across the range as part of their new Fast4ward sales event which will run until the 20th of December.