Bridgestone has revealed its new eco-friendly tyre, the Ecopia EP150, at the International Motor Show (IAA) in Frankfurt, Germany. The tyre meets the previously contradictory objective of combining wet safety with reduced rolling resistance, leading to higher fuel efficiency and lower CO2 emissions.

 
Bridgestone has accomplished this breakthrough through the development of materials technology called NanoPro-TechTM combined with a new tread design. NanoPro-TechTM produces a lower rolling resistance coefficient by reducing energy loss in the top compound during rotation. The new tread design features a connected block and thin rib, which enhances contact pressure and wet braking performance.
 
The Ecopia EP150 will be introduced as an integrated replacement and original equipment product during 2010, targeting compacts and mid-sized passenger cars with 14” to 16” rim sizes in 55 to 70 series.