In its latest ‘Discover’ series, DENSO Aftermarket focuses on its starter and alternator programme and how these high quality products provide a user friendly solution that make life easier for the technicians that fit them and the wholesalers supplying them

 
The DENSO video highlights the company’s pioneering credentials and the reliance that the vehicle manufacturers put on these vital components. It includes impressive statistics as to how the coil resistance and thermal losses of its alternators are cut by half, while delivering 50% more output from 20% less weight, and the high torque motors within its starters can generate fast and consistent power for effortless starting performance. In doing this the production clearly brings the company’s environmentally conscious approach into focus.

Alongside its concerns for the environment, the video also stresses the convenience that DENSO’s no surcharge or core return policy provides aftermarket businesses and how this helps to improve their processes and subsequently their efficiencies, allowing both distributors and workshops to deliver maximum value to motorists.

Since a vehicle’s combustion engine cannot start unaided, an external force is required to provide the rotational speed required, so a starter is used to initiate the operation. The starter activates a built-in motor using the vehicle’s battery as the power source to start the engine. Unlike normal DC motors, the starter is only used for a short time, so despite producing a large output, is designed to be very small. 

The starter primarily consists of an armature, pinion gear, magnetic switch, drive lever and overrunning clutch and its construction can be broadly divided into the ‘motor section’ and the ‘engine engagement and disengagement mechanism’. 

The starter has progressed in tandem with vehicle design, into a compact, lightweight, high-performance device. Making further reductions in size and weight, the planetary type starter was developed in the first decade of the 21st century, incorporating a planetary gear and ferrite magnets.

DENSO starters and alternators are available from stockists nationwide. The video can be viewed below.