Comline Auto Parts has officially launched its ‘My Comline’ marketing portal, which is available to Comline Factor partners across Europe. My Comline features an array of marketing tools including customisable promotions, branded clothing and merchandise, promotional literature, banners, signage and display items.

The award-winning distributor of all-makes replacement parts has partnered with promotional goods company, Involution, to develop My Comline with the aim of providing its customers with a simple and efficient way to view, customise and order branded marketing and promotional materials. There are well over 100 merchandise and clothing items to choose from, many of which are available in a variety of colours and are customisable to the specific needs of the customer.

Marketing & Communications Manager, Leigh Davies, explains, “My Comline will become central to the marketing support offered to Comline partners, and we’re delighted with the platform that Involution has provided. With My Comline, the majority of items are made-to-order for the customer, ensuring the customer gets something they actually want and that they have access to broader selection of materials with which to develop their Comline business.”

One of the central features of My Comline is a set menu of 12 customisable promotions covering a variety of Comline product categories. These promotions are designed to help Comline Factor customers incentivise purchases and generate incremental sales for their business. Using the portal’s in-built web-to-print facility, customers can choose from any one of the 12 promotions and quickly customise with their own logo, company name, contact details and their preferred promotional terms.

Inside My Comline customers will discover an eclectic mix of clothing, merchandise and literature, as well as branding items, such as banners, posters and signage. Leigh comments:

Another option showcased via My Comline is vehicle branding with visitors to the portal being able to see a few examples of Comline liveries currently in use across Europe. According to Leigh, branded vehicles can make a huge impact. “Branded vehicles are, quite literally, mobile billboards. Having our name emblazoned alongside our customer on their delivery vans is a fantastic way of generating brand awareness and a very public way for our customer to endorse the Comline brand. We’ve seen the positive impact of such vehicle graphics all across Europe and believe it’s a fantastic way to underline the partnership we have with a customer.”

A guest version of My Comline is available to browse at www.comline.uk.com/marketing but the materials listed within this portal are exclusively available to Comline Factor partners only.