Premium brake system manufacturer, Brembo, has announced the opening of its first centre of excellence, in California’s Silicon Valley. The “Brembo Inspiration Lab” will be an innovation lab focused on strengthening the company’s expertise in software development, data science and artificial intelligence.

 
The opening of Brembo’s first centre of excellence is a step forward in the path to become a trusted Solution Provider and accelerates the digitalisation of the company, one of the key objectives of the strategic vision, Turning Energy into Inspiration, announced by Daniele Schillaci, Brembo's Chief Executive Officer, in September 2020.
 
Daniele Schillaci, commented, “We are very pleased to open Brembo’s first centre of excellence in Silicon Valley. We are entering and investing in this world-renowned location for high technology and innovation with the clear and ambitious goal of addressing the unprecedented challenges impacting the automotive sector. We are in an era of data science and the application of artificial intelligence, which offers us a great opportunity to build our future and strengthen our technological leadership. With the Brembo Inspiration Lab we accept the challenge to increase the company's digital culture and to bring ‘Made in Brembo’ innovation even closer to our partners."
 
The Brembo Inspiration Lab is expected to open in the fourth quarter of 2021. It will welcome talent from various industries to benefit the development of Brembo’s future braking solutions.
 
With the opening of the new centre, Brembo expands its international presence and continues to grow in North America, where it has been present for over 30 years. It maintains manufacturing hubs in Michigan, New Jersey and Monterrey, Mexico. Its North American headquarters and R&D centre is located in Plymouth, Michigan. The new centre of excellence will also be a point of reference for the technological and commercial development of Brembo’s relationships with customers in the Silicon Valley.