Leading parts supplier febi has kicked off what promises to be a very exciting 2018 with a brand new look. The renewed corporate image reflects the company’s continued growth within the automotive aftermarket and comes in a year when the company will move into a brand new state of the art UK home at Markham Vale. 

Launched at Equip Auto 2017 in Paris, the new Corporate Identity was unveiled, complete with brand new visuals and a newly developed website. Elements of the new design were displayed on the stand, which gave customers, suppliers and key industry figures an exclusive first look at febi’s new identity.

The company says the new design represents the growing demands and developments of the brand and better represents its international position. It features high-quality product images which highlight febi’s passion for precision with a more product quality focused and technically-minded outlook.

Within the stronger image focus there are specific product group icons for each of the febi ranges, giving a quick, clear view of febi’s extensive parts coverage

The new image also focuses on the company’s manufacturing competency, with images providing a glance at the high calibre of technical staff who work hard to ensure febi products meet the high quality and precise specifications necessary. The images also provide insight into febi’s in-house checking processes, state of the art machinery and attention to every detail and its advanced logistics operation. 

febi has updated its visuals to offer a more professional concept, but its famous logo has remained the same. It was last changed in 1994 over 20 years ago. Proud of its heritage and development over the last 170 years, the new website includes a timeline of all the logos the febi brand has ever used, from 1844 all the way to now. 

The new product group logos, product images and updated brand information can be found on a newly updated website at www.febi.com.