White remains the most popular global car colour

January 09, 2023
White remains the most popular global car colour
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White remains the leader of the pack when it comes to new car colours worldwide according to Axalta’s 2022 Global Automotive Color Popularity Report. 


This is the 70th Year of the publication which reveals the top three automotive colours of 2022 were white, black, and grey. White shades featured on 34% of new cars with pearlescent whites accounting for 14% and solid whites at 20%. Black was on 21% and grey on 19%. Blue was on 8% with red on 5% and green on 1%. 

Robert Schnell, Vice President, Global Sales & Product Management, at Axalta said, “Today’s vehicles are more vibrant than ever. For example, compared to the white colour variations of the 1950s, these whites are brighter and beam with iridescent flakes. Together vehicles in white, black, grey, and silver add up to 82% of cars on the road today.”

In Europe the situation was again different, with European drivers keeping grey as the most popular colour for the fourth year in a row at 27%. White decreased 2% in Europe, bringing it down to 21% popularity, with black moving into second on 22%. Blue proved popular on 11% with silver on 9%. 

 
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