German parts specialist MEYLE used a recent digital trade event to showcase some of its latest and forthcoming developments to some 500 participants from more than 26 countries. The personalised trade show experience allowed customer dialogue with product and technical experts. 

“We are delighted that so many of our customers and partners took us up on our invitation again, enabling us to engage in in-depth dialogue with them regarding MEYLE topics,” says a Christian Ludwig, Vice President Sales at MEYLE AG. 

The event allowed MEYLE to make an impression with a diverse array of topics. In addition to digital solutions being presented such as the DRIVER portal and wide-ranging digital seminars, technical experts shed light on numerous topics from the MEYLE product world. Specially produced animations were used to demonstrate MEYLE products and communicate the relevant technical expertise. 

Exciting new developments were also showcased including, in the area of electronics, MEYLE ORIGINAL pressure sensor glow plugs and the MEYLE ORIGINAL oil stop cable. In the area of suspension and steering, the Hamburg manufacturer announced an expansion of the MEYLE KIT portfolio with the addition of the new, practical MEYLE ORIGINAL steering knuckle and ball joint repair kit. 

The MEYLE team also announced range expansions in the areas of engines, drives, and brakes, to offer aftermarket customers an even broader portfolio.