Federal-Mogul Motorparts has announced that its Champion brand has launched a new YouTube channel, Champion EU. The innovative new channel features videos that provide short, informative and useful content to a wide public audience, encouraging them to use a professional technician to properly maintain their vehicle.

The Champion EU YouTube channel currently has a selective number of videos covering spark plugs, glow plugs, glow plug control units, filters, lighting, braking and wipers. The content itself ranges from ‘how to’ guides through to coverage from Champion events.

“Video is rapidly becoming one of the most prominent and important ways in which we communicate,” explains Ronald de Wilde, Brand Marketing Manager, Champion. “We wanted to be able to help our customers resolve problems or receive news in a quick and meaningful way. With these short videos, we are able to answer many questions they may have and provide further insight into Champion’s products and about the brand itself.”

New videos will be uploaded regularly, so users are encouraged to subscribe to the channel for regular updates and the latest information.

To watch the latest Champion videos now, visit the Champion EU YouTube channel; https://www.youtube.com/channel/UCoOM5Xw36wHhYzQK2aW6wag

The videos will also be made available through regional websites and Garage Gurus™, Federal-Mogul Motorparts’ world-class, free technical training platform. The videos will also be available to embed within customer websites.