Axalta’s latest Global Automotive Colour Popularity Report shows that on the world stage white remains the colour of preference for automotive buyers.

The 2016 survey 40% of cars worldwide are white, while in Africa 63% of cars are either white or silver and over 50% of Chinese bought cars are white. 

Grey is more popular in Europe than any other region accounting for some 17% of the market while  Black appears to be in decline. Meanwhile in North America, grey is gaining ground.

“We are seeing a clear preference for the neutral shades, but there is a catch,” explains Nancy Lockhart, Axalta’s colour marketing manager for Axalta in North America. ‘We are seeing colourful hues being added to these neutrals to create eye-catching tones. Watch for tints and effects to add depth and beauty to these neutrals in the future.’

Elke Dirks, Automotive OEM colour designer for Axalta’s Europe, Middle East and Africa region, adds, “Our trend reporting enables Axalta to be nimble as we work with automakers on future colours. Understanding consumer preferences and trends provides insights that help us forecast where consumer choices may be heading in the years to come.”