Sam Robinson, who has been at original equipment wiper system manufacturer, TRICO, for seven years has been promoted to Group Brand & Marketing Manager (Europe).

The move forms part of a strategic restructure following the rebrand in 2020 from TRICO Group to First Brands Group. Sam will now have marketing responsibility for all First Brand Group companies in Europe, which currently encompasses TRICO, Champion Wipers, and Airtex, as well as helping to investigate future European development possibilities for other brands within the group.

On the appointment Sam said, “I’m thrilled to be taking on this new role within the company as we embark on another exciting period. In the seven years I’ve been at TRICO, I’ve been involved with various aspects of the business, including product management, marketing and sales responsibilities, and I’m looking forward to using this experience to help develop our group brand structure and grow sales for all brands within the group.”