GS Yuasa Battery Sales has announced the establishment of a new sales company to serve their fast growing Nordic and Baltic export regions. GS Yuasa Battery Nordic operates from a new distribution centre in Jönköping, Sweden.

The creation of a new sales company and distribution centre in Sweden represents a significant investment from the battery manufacturer, meaning that customers in Sweden, Norway, Finland, Denmark, Iceland, Latvia, Lithuania and Estonia will enjoy shorter lead times, local support and reduced order quantities meaning customers can order more regularly.

The new distribution centre will stock and supply GS Yuasa’s full product range, increasing year-round availability and improving on current delivery times. A new dedicated specialist team for the region strengthens GS Yuasa’s European operation and includes General Managers for Sales and Marketing, Operations as well as Product and Technical.

James Hylton, Managing Director of GS Yuasa Battery Nordic and GS Yuasa Battery Sales UK Ltd, said, “We’re delighted to be establishing a hub for GS Yuasa in the Nordic-Baltic region with the opening of GS Yuasa Battery Nordic. We’ve seen sustained growth in the region over the past few years and our new Jönköping base will allow us to better serve the territory with our industry-leading battery technology by increasing availability and reducing lead times.”

With the creation of the Nordic business, GS Yuasa will increase marketing and sales activity in the region, with a particular focus on large automotive distributors, vehicle & machinery OEMs and UPS and Telecoms manufacturers.