There is no doubt that the replacement wiper business is an important string to the bow of any motor factor, providing regular and consistent sales on both the trade and retail sides. But while some factors may chop and change the type of wipers they offer, other prefer to build a strong wiper business with a well know wiper brand. Alan O’Donoghue of Motorway Auto Parts and Accessories, on the Kinsale Road in Cork definitely fits into the later camp and his policy of selling and promoting one wiper brand is really paying dividends.

Alan identified Trico as the brand to build his wiper business around some 5 years ago. He has since been supplied and supported by Irish Trico distributor car Carcessories and he has been delighted with the results. He comments, "When it comes to wipers Trico is a name that is recognised by both the trade and motorists for a top quality product offer. The wipers deliver great performance and we have complete confidence in the product quality.”

Motorway Auto Parts and Accessories stocks a full range of Trico blades, including the recently introduced Exact Fit line. Alan says, "Exact Fit blades are an excellent addition to the range. The like for like replacement concept makes identifying the right blade easy. The blades are also easy to fit and the make and model coverage is first class.”

Another important aspect of the wiper business where Alan feels Trico really offers great benefits is in its point of sale displays and marketing material. He comments, "Trico have vast experience in wiper sales and have obviously worked hard on stands and point of sale material. Good point of sale is vital when it comes to wiper sales and Trico products are very well presented. They also have catalogues and promotional material that makes choosing the right blade simple.” He adds, "The back-up we get from Carcessories has also been a great help to developing our wiper business.”

The complete Trico Wipers portfolio is available from Carcessories, including the recently added Exact Fit range. For more information call Carcessories on 01-450-2771.