Battery distributor Manbat, has strengthened its marketing team with the recruitment of Toni Williams as the company’s marketing co-ordinator, to work alongside marketing manager, Myles Pemberton across all its market sectors.

Speaking about the new appointment, Myles commented, “Although new to the battery business, Toni brings with her a raft of skills that will help Manbat to increase both the depth and quantity of the information we communicate to our customers. It was clear from the start that Toni has the vision and experience that we were looking for and these skills, allied to her natural creativity, mean that we will be able to provide a greater range of material with the visual impact we require.”

Myles added, “Our short, medium and long terms goals are to help our customers sell more batteries. So whether we need to support our existing customers in the automotive sector with point-of-sale material in relation to the growth in Start-Stop battery technology, develop the branding for our market leading Numax leisure battery range or design support literature for our industrial battery division, Toni has the depth of ability required to support them.”

Commenting on her appointment Toni said: “Although the audience is very different to my previous design roles, the key principles remain the same and I really look forward to making a positive contribution to such a dynamic business in such wide ranging markets.”