Oil and additive specialist LIQUI MOLY has extended its involvement in Formula 1 and concluded a contract with the racing series until the end of 2022. This means that at half of all races, advertising boards of the German company will be on display when the championship eventually gets underway.

Ernst Prost, Managing Director of LIQUI MOLY commented, “The unique reach of Formula 1 enables us to increase LIQUI MOLY’s brand awareness all around the world. Formula 1 is premium in motorsport and LIQUI MOLY is premium in oils and additives. Advertising in Formula 1 is a strong signal to both the end users and the trade. This helps us stand out from the ever-increasing background noise of the media.”

LIQUI MOLY entered Formula 1 in 2019 and at eleven races the blue and red logo was prominently displayed along the track. In total, a cumulative TV audience of more than 1.9 billion people from almost 200 countries around the world watched these races.

Chase Carey, CEO and Chairman of Formula 1 added, “The fact that the partnership is expanding after a successful first year, proves the value that F1 can deliver in terms of brand recognition and preference. We are excited to continue exploring ways to further integrate LIQUI MOLY into the F1 ecosystem.”