BMW drops heated seats subscription charge

September 18, 2023
BMW drops heated seats subscription charge
Share:

German car maker BMW has quietly dropped a service which meant new car buyers had to pay a subscription to unlock certain features on their cars. 


The company had previously advertised the option of heated seats in it Connected Drive store for €20 a month or €200 per year. Other options included heated steering wheels and certain driver assistance systems. 

Unsurprisingly, customers who were paying considerable amounts for their new vehicles were not impressed by having to pay extra to unlock functions that were already on the vehicles. The car maker has now back tracked on what is being called a microtransaction experiment, however, it is worrying sign of manufacturer thinking on how they can squeeze more on-going revenue from their customers. 

BMW is continuing to offer certain features such as advanced driver assistance systems and adaptive suspension as a subscription option in some regions. 
 
PREVIOUS ARTICLE
LIQUI MOLY relaunches car care products range 
NEXT ARTICLE
MAM Software partners with WorldPay 

More from AFTERMARKET

Electric cars twice as likely to hit pedestrians

Electric cars twice as likely to hit pedestrians

icon Hybrid and electric cars are m...
Renault Kangoo - Timely water warning

Renault Kangoo - Timely water warning

icon Well aware that it was not a g...
EU buyers switching on to hybrids

EU buyers switching on to hybrids

icon While new car sales may curren...
Fiesta won’t start over one small detail

Fiesta won’t start over one small detail

icon A recent technical call to the...
French road safety campaign urges men to drive like women

French road safety campaign urges men to drive like women

icon Road safety campaigns have to...
Clean up with Sealey Pressure Washer Deals

Clean up with Sealey Pressure Washer Deals

icon Tool and equipment specialist...

More from AUTOBIZ