LIQUI MOLY, the German motor oil manufacturer, continues to invest in new personnel despite a year of Coronavirus restrictions and on December 1st it will welcome its 101st new employee in 2020.

Germany’s most popular brand for motor oils and additives says it is demonstrating its strength and staying power in a difficult year. “As an exporter to 150 countries, we are also suffering from the global pandemic. But this is no reason to give up,” says Ernst Prost, Managing Director of LIQUI MOLY. “We are taking advantage of this crisis and are pulling together with full force. The crisis is too huge to allow it to pass unused.”

This year, the lubricant specialist has attracted a lot of attention because of its countercyclical approach. The medium-sized company is fighting the crisis with television and radio spots as well as full-coverage print and online campaigns. For this purpose, the marketing budget was almost doubled. On top of that, the company donated almost 6 million euro worth of products to rescue and relief forces around the world.

Ernst Prost adds, “You have to consider that, despite the crisis, we are still seeing an increase in sales, even though there has been a massive decline in global oil and fuel consumption. That’s an incredible achievement.”