Volkswagen Amarok wins International Pickup of the Year

December 01, 2017
Volkswagen Amarok wins International Pickup of the Year Pictured from left are Ireland's Jarlath Sweeney, Chairman, IVOTY, and Dr Eckhard Scholz, Chairman of the Brand Board of Management of Volkswagen Commercial Vehicles, at the presentation of the International Pick-up Award 2018 in Lyon.
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Volkswagen Commercial Vehicles’ Amarok has won the 'International Pick-up Award 2018'.


Rated by the jury as the epitome of 'work hard, play hard', a core element of the entire pick-up segment the Amarok was described as a "top pedigree workhorse". Clear design, fantastic feel and the finish were specifically cited by the jury as being key factors in their decision.

The size of the double cab with room for five people also impressed while the ergoComfort seats for driver and front-seat passenger also won over the jury.
In addition the unique eight-speed automatic transmission and broad V6 engine specification were also highlighted in the jury’s considerations.

The jury members were particularly taken by the on- and off-road capabilities of the V6 Amarok: "The engine's refinement and elasticity set a new standard in the segment.

" And they added in their explanation of why they awarded the accolade: "Performance is not a challenge for the Volkswagen Amarok V6. Its wide selection of 3-litre TDI engines, which range from 163hp to 224hp (overboost of 245hp), fulfils the power and torque desires of all customer groups."

Alan Bateson, Brand Director for Volkswagen Commercial Vehicles said “The Amarok has really evolved into a car that isn’t just about the undoubted practicality, but also about good looks, road presence and more engaging driving dynamics. It is fantastic to see the Amarok, which is a real customer favourite getting this recognition internationally. The award-winning model is available to Irish motorists at 0% HP finance or 1.9% PCP finance with Ireland's only Commercial Vehicle Personal Contract Plan.”

The awards for Van of the Year 2018 were also presented in the course of the awards ceremony at the gala reception held during the 2017 Solutrans International Transport Show: here the Volkswagen Caddy TGI, Volkswagen Commercial Vehicles' CNG-powered delivery van and family MPV, also secured a place among the top three.

The International Pick-up Award IPUA is awarded only every two or three years by a selection of the IVOTY (International Van of the Year) jury members, a group of renowned trade journalists from 25 countries. Sixteen of them evaluate the nominated vehicles independently of each other according to previously defined criteria. The Volkswagen Amarok won the IPUA in 2010 and so becomes the only pick-up to win this accolade for a second time
Volkswagen Amarok wins International Pickup of the Year Volkswagen Amarok
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