Strongline opens up diverse brand opportunities 

November 09, 2022
Strongline opens up diverse brand opportunities  Juratek has grown its presence in Ireland considerably in recent years, through its work with Strongline
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Since 1968 Strongline Autoparts has been at the forefront of automotive component distribution in Ireland and today operates from a purpose built distribution facility in Tallaght, with an experienced and close knit team of employees.


One of the keys to success for Strongline has been its long term relationships with many OE manufacturers and other key suppliers. Alan Ward of Strongline comments, “We work in close partnership with our suppliers to ensure we offer the Irish aftermarket exactly what it needs. We also like to offer motor factors high quality unique brands that allow them to differentiate their own business.” 

One of the main stays of the Strongline range dating back to 1970 is CoopersFiaam. Today it is part of the Sogefi group which includes Purflux and is a major OE supplier. This allows Strongline to offer a complete range of oil, air, fuel and cabin filters for cars and LCVs as well as CV and Agri filters. 

UK friction manufacturer, Juratek has grown its presence in Ireland considerably in recent years through its work with Strongline. Its range includes pads, discs, drums, shoes, leads, calipers, hoses and cylinders, with all premium high performance specifications. 

Another long term partner is Ring Automotive which has been with Strongline since 1972. Now part of the Osram group, Ring offers an in demand range of bulbs, tyre and battery care products, LED inspection lamps and reflecting the evolving range, cables and associated products for EVs.

Strongline have been distributing Gates products, including, OE manufactured belts, hoses and water pumps, since the early 1980’s with a close partnership that sees the two companies co-host technical training evenings with Motor Factor partners.  

Proving to be a major Irish success in recent years, Meyle is a German manufacturer of steering and suspension parts and a wide range of other products including Auto Transmission Kits, sensors and switches, drive and damping components. The unique HD range offers products which have been re-engineered to be technically superior to the OE parts and offer a 4 year warranty. 

A more recent addition to the range has been Febest. This offers a comprehensive and popular range of components as well as rapid delivery on special order parts. Also stocked by many motor factors, Bailcast, manufacture a range of CV boots and steering rack boots which have become sector leaders.  

High profile brands featured in the range include; Bosch, wiper blades and batteries and Nippon Denso spark plugs and glow plugs.  

Several other leading brands offer motor factors access to popular product ranges that are major aftermarket movers. These include; 

Alco – Filtration products.     
Hycote - paint and maintenance products. 
Airtex – Water pumps, fuel pumps and timing belt kits. 
MotoRad – Thermostat, cap engine management solutions 
Ashika - Asian vehicle filtration and now European components.
Horpol - Automotive LED lighting. 
Meguiars – Professional and retail valeting products. 
Abtex - Brake pads. 
Norma -- German manufactured hose clips and clamping products.

These and other brands are all available with the expert support and back-up of Irish owned Strongline.  For more information call 01 462 4631 or visit Stronglines.com. 
 
Strongline opens up diverse brand opportunities  Strongline have been distributing Gates products since the early 1980’s with a close partnership that sees the two companies co-host technical training evenings with Motor Factor partners
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