Ring & OSRAM’s new van hits the road

May 25, 2023
Ring & OSRAM’s new van hits the road The new Osram Ring demonstration van

Ring and OSRAM have added to their fleet of demonstration vans, with a second dual branded van, that will travel the length and breadth of the UK and Ireland, to demonstrate their products and visit existing and potential customers.

The focus will be to visit customers not just in automotive, but also other sectors that use the products, such as specialists in plumbing, electrical and building. Led by Dan Edginton, Specialist Sales Manager, the van will help sell in product, but also help sell out product to end users.  

The van will hold a range of products from Ring and OSRAM, including lighting from both brands, as well as battery chargers, dash cams, jump starters, tyre repair kits, amongst others items, from Ring.

The two brands already have a workshop solutions van on the road that has been a huge success with customers and is continuously busy, which is one of the reasons the companies have jointly invested in another.

Dan said: “In terms of plans for the van, we are working as a partner with our customers, to demonstrate our products to the end user, thereby creating sell through on their behalf. This could be a way of visiting customers‘ workshops, or hosting a coffee/trade morning at our customers‘ premises, to engage their customers with the products and the initiatives we are pushing, such as ’keep your most important tool on the road with you‘."

Many Ring and Osram stockists in Ireland have already successfully utilised the original demonstration van, so the new vehicle will be a welcome addition. 
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