Parts and components supplier MEYLE has launched an all new website marking the completion of a successful rebranding programme.

The new website reflects the core values of the brand of technical expertise, product quality and customer service which are validated by the new brand slogan "Driver's best friend". The new MEYLE website now appears in a completely new and modern look at www.meyle.com.

The responsive website adjusts to any end-user device, whether PC, tablet or smartphone. Featuring improved and highly intuitive site navigation options, it designed to allow workshop staff, factors and car enthusiasts to find the information they need more easily and quickly. The passenger car, truck and van product pages and also the download centre have been given a clearer structure with information sorted by product groups.

Users can find a wide range of information on the brand's product groups, free downloads (including installation information) and also product highlights. As part of the website revamping, the online catalogue's landing page has also been improved with newly integrated thumbnail images giving a first impression of the product, and a free-text field facilitates the search by vehicle make, model or brand.

The homepage reflects the new MEYLE brand architecture featuring three product lines: MEYLE ORIGINAL, MEYLE HD and MEYLE PD. The MEYLE HD line is unique on the automotive aftermarket and features more than 750 technically enhanced products engineered and manufactured in-house to offer improved durability. The MEYLE PD product line features 1,800 quality-enhanced brake discs and pads offering excellent braking performance and state-of-the-art product finish.

To view the new site go to www.meyle.com

MEYLE and MEYLE HD parts are available from stockist nationwide and are distributed in Ireland by Strongline Autoparts Limited. For more information call 01-462-4631.