Refinish Paint supplier Cromax has appointed a new Brand Manager. Dries Van den Bergh takes on the role which covers Europe, the Middle East and Africa (EMEA). 

Van den Bergh has held many functions within Axalta Coating Systems the company behind the global refinish brand. He was part of the colour marketing team between 1997 and 2010, including colour information coordinator, EMEA representative for the global colour database, and Belgium colour group supervisor and colour manager. Most recently Van den Bergh held a senior Sales Manager position in Belgium.

Van den Bergh commented, "I am enthusiastic about driving this dynamic and engaging brand forward in EMEA. Our customers expect the very best from us, and we demand the very best from ourselves, so we will all have to work together as a strong, united team to deliver.”

Van den Bergh takes over from Kim Clarke, who left Axalta to relocate with her family to Australia.