German motor oil manufacturer LIQUI MOLY has signed a one-year contract with Formula 1 for sponsorship of the racing series for the fifth consecutive year.

With the new contract, LIQUI MOLY will be an “Official Partner” of Formula 1 for the 2023 season. The deal means that trackside signage, both physical and virtual, bearing the brand of the German oil and additive manufacturer will be on display worldwide at 18 of 23 races this year.

LIQUI MOLY Managing Director Günter Hiermaier emphasises the particularly great range in the 2023 season. He says, "Formula 1 has put together such an international and diverse racing calendar that the philosophy matches ours more than ever: Being a global premium brand means a status that links us to Formula 1 and makes us stand out from the crowd in retail and towards end consumers."

Peter Baumann, Marketing Director at LIQUI MOLY, commented at the contract signing in Bahrain, saying, "In addition to the matching brand philosophies, the immense media echo that Formula 1 generates is crucial for this cooperation. Billions of impressions on social media sites, websites, in video games and documentaries, such as ‘Drive to Survive’ on Netflix create the combination of an authentic advertising impact and storytelling for motorsport enthusiasts around the world. It goes without saying that this also forms an essential part of our overall strategy.”

Brandon Snow, Managing Director of Commercial at Formula 1, said, "As we begin the new season, we are delighted that LIQUI MOLY will be strengthening its commitment to Formula 1. Using digital advertising opportunities demonstrates both long-standing brands' will to innovate, as we bring fans closer to the greatest racing spectacle on the planet on more race weekends than ever before."

LIQUI MOLY Managing Director Günter Hiermaier said, "The appeal and excitement surrounding Formula 1 remains unbroken, especially on an international stage. I am therefore all the more delighted that we can once again showcase this sponsorship of the absolute top class to our customers and partners. This is something special that raises the awareness for everyone working with LIQUI MOLY to improve the foundations for good business. A win-win situation for everyone."