Somora Motor Parts has announced a major new addition to its impressive brand line-up with leading OE and aftermarket manufacturer HELLA joining it portfolio. Initially the concentration will be on HELLA Starter and Alternators and the renowned range of Hella bulbs.

The HELLA Core-Free Starters and Alternators offers premium quality components complete with a full 3-year warranty, so that garages can fit with complete peace of mind. The products are easy to purchase with no surcharge and no core return policy to consider and are available at prices which offer excellent value.

HELLA rotating electric components are manufactured and tested to stringent OE specifications through HELLA‘s Competence Centre and the range delivers comprehensive coverage with over 1,000 part numbers for passenger car and commercial vehicle applications. All this will now come with the backing of Somora customer service, with product available through motor factors nationwide.

Somora will also be stocking a full range of HELLA automotive and commercial vehicle bulbs. HELLA has an exception track record of quality and innovation in vehicle lighting, with products that are very well trusted and respected in the Irish aftermarket. The range includes; standard, Xenon, performance, design and long life options, delivering safety, reliability and performance. 

The HELLA bulb range now comes in recently revised, attractive and practical carton and blister packaging. The blister packs are very retail friendly, while all of the new packs make product differentiation and selection simpler, with clear icons, QR codes and application information.