JLM Lubricants is encouraging motor factors to make the most of business opportunities in the specialist lubricants and additives field by stocking its full range of products and encouraging staff to up-sell where possible. To assist with this process the company has produced some posters which highlight the applications of its range of problem solving and preventative maintenance products.

JLM says that the easiest way to boost sales in this sector is by increasing customer purchases through up-selling related products. For example when a customer purchases the JLM DPF Cleaner, they may also want to purchase JLM DPF Regen plus. There are also many other related sales items that are detailed in the product application poster.

JLM also point out that the quality and performance of its products can help with building business as not only does this encourage repeat purchases, but also means existing customers are likely to recommend the products to friends, family and colleagues.

More and more motorists are no becoming aware of the possibilities of keeping their engines in peak condition, boosting fuel economy and reducing emission through the use of specialist additives and problem solving products such as those featured in the JLM range. This means that JLM can be a very lucrative addition to any factor product line-up.

You can download the JLM product poster in A3 print ready format by clicking here.