Battery specialist GS Yuasa has launched a TV and online 40 second advert that explores the world of GS Yuasa through the eyes of 6-year-old Isabella and her mother as they go about their day noticing the many exciting applications powered by the battery manufacturer.

The campaign will feature on ITV and YouTube as well as other social media and digital billboards. Entitled, “Powering What Matters” it touches on the diverse range of markets served by the Japanese based manufacturer. 

From starter batteries to satellites, GS Yuasa enable everyday life for millions of people around the world and are the preferred choice for vehicle, motorcycle and industrial batteries due to their  quality, reliability and performance. GS Yuasa also manufacture Yuasa and GS branded products. 

James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd said, “We’re incredibly proud of the difference our batteries make in enabling the everyday lives of millions of people around the world. Powering What Matters celebrates this and brings the GS Yuasa name to the forefront of our activities for the first time. We wanted to explore the enormous breadth of applications we power. From exploring the deepest depths of the ocean to the International Space Station 250 miles above earth, our batteries are the number one choice for millions of applications around the world.”