DENSO is offering customers the chance to take advantage of a special Glow Plug incentive during June and July with added discounts on the extensive range allowing customers to plan ahead for autumn and winter demand.

The summer months are a time when progressive aftermarket companies will get one step ahead of their competition by implementing plans for their winter programmes.  This year to make ordering  OE quality Glow Plugs even more appealing, DENSO is offering a discount of up to 10% on all orders placed before 31st July 2013.  This level of saving available is based on individual purchase targets as agreed with sales representatives.  Featuring 98 part numbers, the promotion’s only requirement is a minimum order quantity of 10 pieces per part number, and a minimum total order quantity of 1,000 pieces.  Delivery of all stock ordered during this promotional period will take place between September 2013 and January 2014, perfectly timed to meet winter demand.

Nigel Cole, acting manager for DENSO Aftermarket Sales said: “Glow plug failure is highest during colder weather when the temperature drops. In fact 80% of replacement glow plug demand occurs between September and March.  Understanding this demand is the driving force behind our latest promotion.  We want our customers to be armed with the right stock at the right time, enabling them to instantly supply DENSO’s world-leading technology when it’s needed most.”

Drawing on DENSO’s heritage as a world leader in OEM diesel systems, DENSO Aftermarket’s OE quality Glow Plugs programme combines quality, choice and performance.  DENSO say each range, Double Coil, Extended Post-Heating, Ceramic and Instant Heating, offers fast heat-up times, outstanding reliability and extended post-heat temperatures that help to significantly reduce vehicle exhaust emissions. The programme includes 128 part references providing 2,900 applications and 98% car parc coverage. 

For more information on DENSO glow plugs log onto www.denso-am.co.uk