The cat-walk as well as cars will play a key role in the future of Ferrari as it aims to capitalise on its strong brand identity with a new business development strategy.

The Prancing Horse brand has just launched a new fashion collection and will also reopen its up-market restaurant in its hometown of Maranello. The diversifications reflect the fact that Ferrari limits itself to production of under 10,000 vehicles a year and thus needs to explore other profit generation potential.  

The new launch is being overseen by new CEO Benedetto Vigna, who has also cut some other Ferrari brand licensing agreements such as in perfume. At present just over 10% of Ferrari profits are made through sponsorship, commercial and brand activities, including Formula 1.