Bosch has revamped its aftermarket online presence with two new format websites covering Bosch components and equipment and Bosch workshop services. Both sites have been redesigned to improve the visitor experience and make information easier to find. The move reflects Bosch’s continual approach for parts, bytes and services for the automotive aftermarket.

Bosch Auto Parts (www.boschautoparts.ie) is aimed at both trade and consumers, recognising the desire for both workshops and the public to find out more about the comprehensive range of quality parts available from Bosch. The site includes comprehensive product information which outlines the features and benefits of Bosch parts, identifies Bosch’s USPs and gives readers the option to delve deeper into the technology behind Bosch components.

It also provides useful resources including videos on how to fit and select parts correctly as well as a news section and information on the popular Bosch extra workshop reward scheme.

The enhanced Workshop World site (www.bosch-workshopworld.ie) has been designed as a one-stop shop for garage owners and technicians, providing all the necessary information on training, equipment, latest innovations for garages and the extra reward scheme. This includes a complete specification on each piece of equipment, which previously could only be viewed via print brochures.

In the News and Extras section, access to Bosch’s Auto Intelligence, a digital version of Bosch’s magazine provides useful information for progressive workshops, as well as news on market developments, new technologies, vehicle innovations and component innovations. There is also a useful guide to accessing vehicle manufacturer technical information and an opportunity see the benefits of the Bosch Car Service and Bosch Diesel Concepts.

Mark Heard, Bosch Marketing Manager  commented, “The two new websites are a huge improvement in terms of user experience and allowing readers to find what they are looking for fast. Recognising the need to separate the parts and workshop audiences, so that parts can appeal to both trade and consumer, while Workshop World focuses on garage owners and technicians is integral to our success.”