ELTA Automotive Ltd, the specialist supplier of premium electrical and vision related components, is using Automechanika Birmingham in June as the centre-piece of its 25th anniversary celebrations.

ELTA is a family-owned business with an impressive history supplying products to the independent aftermarket under various brands, including its own ELTA label and both Lucas Electrical and XEVO. 

ELTA Managing Director, Ian Hallam, says, “Automechanika in June is an extremely important occasion in the company’s proud history as it will be the first national appearance of our new VISIONPRO and VXPRO brands. This marks a turning point for the business, as we embark on the next 25 years of our development.” He adds, “As well as providing the opportunity for us to engage with visitors and for them to take a look at the comprehensive range of driving vision/vehicle sense and control electronics products and the contemporary brand design, we are using the occasion to project our technical competence through the show’s seminar programme.”

Held in the ‘Technical Training Hub’ in the ‘Garage Quarter’ and designed to equip technicians with greater knowledge and understanding, ELTA will use its seminar spot to highlight the importance of comprehensive diagnosis before simply changing one of the ever-increasing number of sensors in the modern vehicle.

Ian explains, “Although an incredibly important component, the air mass sensor for example, has become the ‘first item on the list’ to resolve many a problem, when it is often merely a symptom and not the actual cause of the issue. Using our TECHASSIST technical expertise, we will demonstrate that drilling down to find the underlying fault is the key to the correct prognosis and as well as yielding better results, following a structured procedure will improved workshop efficiency by saving time and money.”