To meet demand for parts in for the classic vehicle sector, ELTA Automotive Ltd has launched a premium range of replacement components under the Pride brand. The range launches with classic bulbs and ignition, but is set to expand rapidly into other product groups on a month by month basis.

Reflecting not only the look, but just as importantly, the feel of brands from the heyday of the industry, Pride has a clear focus on the British classic car parc, with a host of special touches, including retro packaging. Internally the boxes contain parts wrapped in protective and resonant waxed paper, accompanied by a signature card signed by the maker of the individual part.

Using the by-line ‘taking Pride in your joy’, the brand will allow ELTA’s customers to provide a replacement solution for this important and buoyant sector, which is not only of premium quality, but in keeping with the integrity of the vehicles and their classic heritage.

“The classic car sector deserves a quality brand with integrity that epitomises the height of style and individuality so naturally recognised in these cherished vehicles,” explained ELTA’s Marketing Manager, Tim Brotherton. “With Pride, our customers have a brand that lives up to these traditional ideals and provides them with the solution that enthusiasts have been crying out for.”