With a market share of 15.5%, DAF strengthened its position in the European heavy truck market segment in 2011 (2010: 15.2%). DAF is market leader in the Netherlands, Belgium, Great Britain, Poland and Hungary and the largest import brand in Germany and France. In Austria and the Czech Republic, DAF occupies a strong second place.

In the tractor segment, DAF is the market leader in the Netherlands, Great Britain, Belgium, Poland, Hungary and the Czech Republic. In France, Spain, Italy, Germany and Hungary, record market shares were achieved in this segment. In the total European tractor segment, DAF achieved a market share last year of nearly 19%. Thus DAF is the market leader in the European Union.

In 2011 in Ireland DAF achieved 15.0% market share overall and was number one in the two-axle tractor market achieving a market share of 35.4%. In the heavy tractor market in Ireland DAF achieved a market share of 27.4%.