Grabbing The Oyster – Anecdotes and Advice from Icons of Irish Business involves the personal stories, opinions and advice of such luminaries as Denis Brosnan, Anne Heraty, Louis Copeland, Declan Ganley, Feargal Quinn, Pat McDonagh, Padraig O Ceidigh, Denis Desmond, Dr James Sheehan, Liam Griffin, Michael Herbert, and Niall Quinn.

These entrepreneurs have collaborated in a book written by Galway businessman Pearce Flannery of Pragmatica, himself a well-known automotive management consultants and award-winning entrepreneur. In a highly interesting and entertaining read, they tell their stories and divulge their personal secrets to success in an ambitious project to ensure Childline can maintain its services this Christmas.

Never before have such an array of recognised and established business gurus bared their souls, told their personal stories and revealed the real secrets to their success. Pearce Flannery analyses the current environment, tells their stories in their own words and uncovers those special characteristics that have made them so successful in a detailed, articulate and humorous fashion. According to Flannery, the project “contradicts the myth that successful people have an inherent commercial ability or some preordained genetic make-up that ensures success”.

Grabbing The Oyster is available from all good bookshops. For more information logon to www.grabbingtheoyster.com.