Bosch highlights cabin filter profit potential

April 09, 2021
Bosch highlights cabin filter profit potential
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Bosch is encouraging workshops to make the most of the opportunities created by cabin filter fitting as we move into the warmer months.


As part of regular maintenance and maintenance of air conditioning systems, cabin filters should always be replaced. An optimum change interval is in early spring before the pollen season starts. Bosch cabin filters reliably separate pollen and fine dust from the air. In addition, a correctly functioning cabin filter can also protect the air conditioning system and improve the visibility by reducing the amount of deposits settling on the inside of the windscreen.

Regular air conditioning servicing and cabin filter replacement increases passenger comfort and well-being. In general, Bosch recommends replacing cabin filters once a year or every 9,000 miles.

Cabin filters represent an untapped profit potential for workshops. A recent survey showed that approximately 65% of cars in Europe are running with a contaminated cabin filter. When you consider that Bosch recommends changing them annually or every 9,000 miles, the number of untapped sales is very substantial.

In these times of heighted health awareness, customers also appreciate the cabin filter being changed and the health benefits it can bring. Most filters can be replaced quickly and at a relatively low cost and it is a change that customer really notice in terms of fresher in-car air.

Bosch offers a comprehensive range of over 500 cabin filters covering 95% of the EU market vehicle parc. Each Bosch cabin filter features high-quality materials, advanced manufacturing and technical know-how. Bosch aims to offer the right filter for every need and budget, thanks to three technologies, Bosch FILTER+, with anti-allergy and anti-bacterial effects, for superior air quality inside the car, Bosch activated carbon cabin filters, for noticeably purer and more pleasant air inside the car and Bosch standard cabin filters for clean air inside the car.

The range is also being promoted via a new social media campaign. These filters are available from Bosch stockists.
Bosch
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