David Sheppard from Bluebell Motor Company, Main Peugeot Dealers, Dublin 12, has been awarded the Peugeot Sales Manager of the Year 2010 title.

The top 20 Peugeot Sales Managers in the country, attended a Gala Dinner in Paris at the Concorde Lafayette Hotel, where David was announced as the overall winner of the Peugeot Sales Challenge 2010 and presented with his trophy. His prize includes the use of the new Peugeot RCZ, voted Most Beautiful Car of the Year, for six months.

Peugeot in Ireland assess their Dealers by examining progress throughout a 12-month period and ensuring the highest Peugeot standards are implemented: product knowledge, customer satisfaction, showroom displays of Peugeot vehicles, accomplishment of sales targets and completion of all new-product training. Recognised by Peugeot's adjudication team, for his outstanding performance in sales and marketing of new and used Peugeot cars and LCVs, David Sheppard was a clear winner of this year's title.

Speaking at the Peugeot Sales Challenge final David said, "I am delighted with the Peugeot Sales Manager of the Year award. Peugeot Dealers for over 20 years, at Bluebell Motors we strive constantly to ensure our customers receive a second-to-none experience. It is extremely gratifying to win such an accolade, particularly after our Parts Manager, Colin Mooney was awarded Parts Manager of the Year 2010 earlier this year."