Behr Hella Service is encouraging Motor Factors to promote its recently launched Advanced Training Academy to their independent workshop customers. The thermal management experts believe the free product training and ongoing support can be of considerable benefit to both garages and factors.

Behr Hella Service offers a comprehensive range of components for servicing heating, venting and air conditioning (HVAC) systems. The company believes the key for motor factors is to offer premium quality products and to help ensure workshops have a complete understanding of the HVAC system and any recent technological advances.

This free academy focuses on providing workshops essential updates on the technical developments of the HVAC system, but also refreshes the technicians’ memory on existing challenges and industry best practise.

Motor factors can profit from this new initiative in a multitude of ways, including improving customer loyalty, increasing their own productivity and also gaining a vital competitive edge compared to other motor factors in the area. Behr Hella Service will be launching regional training workshops to deliver specific customer training on the factor’s behalf.

Head of Business Development for Behr Hella Service, Steve Hudson, said, “This is a really exciting initiative for workshops and motor factors; it solidifies technicians’ knowledge on the systems – making them more confident in their abilities – and teaches them new things about technologies they may not have come across before.”

At the beginning of 2017, Behr Hella Service increased the transparency of its portfolio by introducing a new Premium Line branding. More than 7,500 products currently encompass the Behr Hella Service range, which will be grouped under two different markings: The Premium Line will include around 4,500 part numbers produced by OE manufacturers, with the remaining 3,000 references forming the basis of Behr Hella Service’s Standard product range, which is produced to OE specifications.

To register interest, garages need only to complete the online form found at www.strengthenyourpotential.com