Axalta, a leading OE coatings supplier and the company behind the Cromax, Spies Hecker, Standox and Syrox refinish brands, has released its 67th annual Global Automotive Colour Popularity Report. The latest findings show that around the world the top three automotive colours are white (38%), black (19%), and grey (13%). White has been the top automotive colour worldwide since 2011.

This year, silver dropped out of the top three colours in the world and its 10% popularity represents the lowest level the colour has had in more than a decade. The survey also showed that grey is gaining popularity in all regions. Regionally, automotive colour preference has changed little in the past year. In certain markets however, various shades, from greenish-blues inspired by the ocean to navy blue, icy blue and denim blue, are making some impact. Globally, red is most popular in North America at 9%, and brown/beige versions reign in Russia at 12% popularity.

Nancy Lockhart, Axalta Global Product Manager for Colour commented, “Colourful shades on vehicles are quickly noticed on today’s roads as blue, red and brown/beige are showcased in spectacular hues. Blue is most popular in North America and Europe with 10% of vehicles. So, finding a blue to meet your personal taste is no problem.”

Axalta’s full Automotive Colour Popularity Report can be accessed at www.axalta.com