Automechanika Birmingham has launched a brand-new documentary highlighting females in the automotive aftermarket, to coincide with International Women’s Day 2023.

The documentary includes Erin Baker, editorial director at Auto Trader, Rosie Smith, a vehicle paint technician at Apollo Motor Group and Regional Account Manager at LKQ Euro Car Parts, Karena Shahid. It focuses on breaking down stereotypes that might be stopping women from joining the industry. Additionally, the women discuss the support they’ve received from their peers and colleagues along the way.

The film also features female mechanic and independent garage owner, Lou Baker and freelance refinisher and owner of Paint by Rach, Rachel Murray, during their challenge of a lifetime in 2022 when they drove 1,575 miles across Europe in a Rover 216 Cabriolet, all in the name of automotive mental health charity, Ben.

Alex Jones, Marketing Director at Messe Frankfurt, organisers of Automechanika Birmingham comments, “Many women are thriving in the automotive sector, taking on more senior roles at every stage of the supply chain, and Automechanika Birmingham is encouraging the aftermarket to continue to embrace gender equity this International Women’s Day. We’ve launched the Women in Automotive documentary, as it became clear that we wanted to invite more women to share their advice and experience to help attract the next generation of female talent to help further diversify the industry.”

The theme for International Women's Day this year was to embrace equity, with the global campaign encouraging individuals to focus on gender equity and get the world talking about why equal opportunities are no longer enough.

Alex Jones adds, “Automechanika Birmingham encourages everyone to share the documentary amongst their networks to help attract the next generation of female talent to the industry.”

You can watch Automechanika Birmingham’s ‘Women in Automotive’ documentary below.

Alex added, “Everyone is also welcome to attend the Women in Automotive networking drinks at Automechanika Birmingham on the 7 June at the NEC.”

To register for a complimentary ticket to Automechanika Birmingham 2023, visit here.