Aligning your way to better profits

March 23, 2011
Aligning your way to better profits
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If you are one of the many bodyshops that have made the significant investment in wheel alignment equipment, then you might like the idea of getting a better return on your equipment. Rising fuel prices could now provide an opportunity to do this.


Offering wheel alignment as an add-on independent service, separate to repairs, to both your own customer base and the general public can be a win-win situation for all.

For the motorists, properly aligned wheels mean the cars rolling resistance is minimised and this will mean the vehicle can significantly improve its fuel consumption. From the drivers point of view, it also increases safety and will reduce tyre wear, meaning less frequent replacement.

From the bodyshop viewpoint, wheel alignment can provide additional cash revenue to help supplement repair income. It also means that you will get a quicker return on the equipment investment cost. Importantly, it also keeps you in contact with potential customers and hopefully means they turn to you first should they have an accident.
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