With temperatures now dropping the aftermarket can expect the annual surge in vehicle battery failures and problems.

Especially in a cost of living crisis, there can be a tendency to become too focused on battery price and be tempted by some of the many unproven options in the replacement market. This is a false economy, which is something reflected by the ongoing and growing success of the premium Yuasa brand from Somora Motor Parts in Dublin. 

The range, reliability and performance of Yuasa batteries continues to impress technicians who want a 100% fit and forget battery solution, with no possibility of the return of a disgruntled customer which can come with a cheaper battery. Somora also point out that the quality and durability of the brand has been very well recognised since its introduction to the Irish market over ten years ago and both technicians and motorist alike see Yuasa as actually offering the best long term value. 

In addition, no short cuts are taken in any aspect of range development, production or aftersales support, which further enhances customer confidence right through the supply chain.  The knowledgeable team at Somora Motor Parts have the skills and training to expertly advise all Yuasa customers, both old and new on their battery requirements for any type of vehicle.   

As ever, Yuasa and Somora have put together a comprehensive support programme to assist both stockists and garages to make the most of potential battery sales. For example, battery testing kits with point of sale materials can provide a significant boost to workshop business, while Yuasa also offers a market leading online battery look-up system which give comprehensive clear and up-to-date data and invaluable time saving assistance by giving information on battery location, fitting instructions and crucially fitting times. 

Both technicians and motor factors can also access a wealth of battery training options via the GS-Yuasa Academy. 

Yuasa offers the definitive range to suit all of the latest vehicle requirements, including in-demand AGM and EFB batteries and an enhanced truck battery range.  There are also a number of fun initiatives planned for these upcoming chilly seasons to further entice stockists to make that reliable Yuasa battery choice. 

Yuasa Batteries are available from stockists nationwide and proudly distributed in Ireland by Somora Motor Parts.