Wendy Williamson, chief executive of the Independent Automotive Aftermarket Federation (IAAF) will be providing an overview of some of the latest challenges facing the industry in 2017 and how the aftermarket is responding to these issues at Automechanika Birmingham.

Held in the Aftermarket Pavillion on 6 June from 13.00 – 13.30, Williamson will provide an update on IAAF activity including the progress of IAAF’s prominent Your Car, Your Choice campaign as preparations are now fully underway with a new website, literature and other promotional support being launched shortly.

After welcoming many of the recent amendments approved by the European Parliament’s Internal Market and Consumer Protection committee (IMCO) as part of the forthcoming type approval legislation, a deeper insight on how this will affect the aftermarket will be covered.

IAAF has strongly argued that a level playing field should be provided to ensure consumer freedom of choice when repairing and maintaining vehicles.

Wendy Williamson, IAAF chief executive, said: “A lot has changed since I spoke to the aftermarket at last year’s Automechanika Birmingham and this year’s event will provide us with an exciting opportunity to engage with members and drive home the new pressures that we are facing as an industry. We will use Automechanika to communicate these messages directly, raising awareness to the issues while offering advice on how to resolve current and potential threats. Positively, we will also be on hand to highlight upcoming opportunities that will significantly benefit the aftermarket, such as our Your Car, Your Choice campaign.”

IAAF will be exhibiting in Birmingham on stand 18D54.