TRICO Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio.

The new identity is designed to reflect TRICO’s position as a multi-brand global player. Under the new First Brands Group, the organisation has also added to its brand portfolio with the acquisition of two market leading US manufacturing companies, brake parts specialist, Brake Parts Inc. (BPI) and filtration expert, Champion Laboratories Inc. (Champ Labs).

As a result, alongside respected brands including FRAM, TRICO, STRONGARM, AUTOLITE, ANCO, AIRTEX, and CARTER, comes BPI’s RAYBESTOS and Champ Labs’ LUBERFINER, which means the company can now proudly offer powerful replacement parts solutions for critical, high-velocity aftermarket categories.

Vice President and General Manager of First Brands Group, Eduardo Sanz, said, “Now is the moment for a new identity that makes a statement about who we are today and where we are going tomorrow. With first-rate employees and premium brands, our new First Brands Group LLC name ably represents our unrelenting promise to our customers for prosperous growth.” He added, “In Europe, business continues as usual and our existing AIRTEX, TRICO, and Champion products remain available through our dedicated customer services and sales teams. Of course, the acquisition of these further brands opens up exciting potential opportunities to deliver even more market leading products into the European aftermarket.”