A new survey by UK fleet management company Venson Automotive Solutions has shown that drivers are showing growing trust in advanced driver assistance systems, however, work is still required to fill knowledge gaps on the technology.  

Venson’s research shows that that more drivers are open to adopting ADAS in their vehicles, especially features designed to enhance safety at speed. 72% of drivers surveyed said they would use automatic emergency braking if they had it on their vehicle, compared to just 45% of drivers two years ago. The number of drivers prepared to place their trust in a collision warning system has also increased by nearly a quarter (24%). Meanwhile 20% more drivers now see the benefit of using lane keep assist. 

Venson’s survey also revealed that drivers increasingly prioritise vehicle efficiency over performance to align with net-zero goals. Notably, 69% of motorists say they would use eco-driving mode if available, a jump up from 56% two years ago. 

However, some drivers remain wary of lesser-known ADAS features like blind junction view, traffic sign recognition and overtaking sensors.