ELVES, the End-of-Life Vehicle compliance scheme and Limerick School of Art & Design LSAD, have announced the winners of their recent joint video animation competition to produce a video that raises awareness about how End-of-Life Vehicles in Ireland should be processed. ELVES partnered with the college to task some of its students with creating commercial standard video animations which would best convey this message. 

The third year LSAD Animation & Motion Design Students visited an Authorised Treatment Facility, Bob Sweeney & Autotowing Ltd in Castleconnell, to see how the process works and the benefits in terms of reuse and recycling before producing their videos.   

The overall winning animation is entitled ‘8-Bit’ and is a team effort by students David Ng Yee Shian, Michael McNamara and Samantha O’Keeffe. Their inspiration comes from portraying the journey of an End-of-Life Vehicle as an 8-bit video game.

Two runners-up groups were also awarded prizes, a 3D animation created by Conor Bourke and Sinead Mitchell and an explainer video created by Anna Dreimane, Kate Deegan, and Mikey Cashell which provides a clear demonstration of the second lives of many car parts after the dismantling, reuse and recycling processes.

The videos can be seen on the ELVES Ireland YouTube channel and you can see the winning animation by clicking below. 

Commenting on the project, Elena Wrelton, Compliance Manager ELVES said, “We at ELVES have been very impressed by the calibre of the entries, all so different, all so accomplished.  We could only pick one overall winner, but it was a very difficult decision. The future of animation is safe with these students.”

David Phelan, Animation & Motion Design Lecturer at Limerick School of Art and Design added, “Having the opportunity to work on an industry brief, which has to achieve real life objectives for a client is an invaluable opportunity for our students. A competition such as this challenges the students and helps to equip them with these skills into the next stage of their experience. We were delighted to partner with ELVES on this project.”