Rebranding of Topaz to Circle K

April 13, 2018
Rebranding of Topaz to Circle K
Share:

Parent company Alimentation Couche-Tard has announced that they are embarking on a major investment of €20m with plans to change the name of 420 service stations in Ireland from Topaz to Circle K.


The Canadian company bought Topaz from Denis O'Brien in 2016 for a reported fee of €258m while also taking over the debts oof the company at the same time. The total investment then was said to be in the region of €450m.

Rebranding on the Irish filling stations and the attached Re.Store outlets will begin this month with the completion of all sites expected to be finished with 18 months. Recently, the company changed the petrol branding to Miles with a view to the overall changes announced this week.

There are also plans by the company to develop a number of new motorway service sites Westmeath, Wexford and two in Kildare. Two new motorway stations in Dublin and Cork are also being planned.

Couche-Tard operates about 2,700 fuel forecourts throughout Europe and employ over 2,000 people in Ireland. 
PREVIOUS ARTICLE
Could Trump’s fuel economy plans kill the US car industry? 
NEXT ARTICLE
Honda prize funds new training boat for Skibbereen Rowing Club

More from DEALER

Providing a collective voice for Irish mechanics and technicians

Providing a collective voice for Irish mechanics and technicians

icon Attracting new talent to the a...
Leapmotor arrives from China in September

Leapmotor arrives from China in September

icon

Gowan Auto has been appoint...

RETRO Cannonball run arrives in June

RETRO Cannonball run arrives in June

icon On June 13th -15th, RETRO Cann...
BYD moves ahead of Tesla on European EV sales

BYD moves ahead of Tesla on European EV sales

icon Latest European EV sales figur...
Euro NCAP says car size is a growing concern

Euro NCAP says car size is a growing concern

icon The latest models from Audi, D...
SIMI announces Mark Woods as new president

SIMI announces Mark Woods as new president

icon Mark Woods, Chief Supply Chain...

More from AUTOBIZ