Enthusiasts of rally-themed racing video games may spot a familiar name on the cars if they are playing DiRT 4, the latest instalment of the DiRT series from games developer, Codemasters. The easily-recognisable white-on-blue “bowtie” logo from Standox, is featured throughout the racing challenges.

When creating the artwork for its racing games, Codemasters’ designers chose various sponsors who have appeared on current or historical liveries with the Standox brand being one. Standox first featured in the 2015 DiRT Rally game. In DiRT 4, the logo appears not only on the Subaru Impreza and Ford Escort MK2, but also in the branding suite where players go to create their own liveries and it can be seen in the racing service area as an environment sponsor.

Anthony Cashel, Marketing Manager for Axalta, the parent company of Standox said, “Axalta has a long and illustrious involvement with motorsports of all kind, from NASCAR to Formula One. Those relationships represent the convergence of our product technology with the harsh motorsports environments, where coatings play such an important role. It’s great that rallying is on the list of motorsports we support, albeit virtually.”

DiRT 4 is currently available for PS4, Xbox One and Windows PC.